Many people who are interested in running a coffee store are busy searching for the magic potion. The truth of the matter is, there is no single secret, but a dozen of them that will lead to a successful business. The secret is actually a combination of various aspects like experience, location, customer service, the type of coffee and so on. For purposes of this article, we will look at success from the point of getting a good return on investment and being financially stable.
Here are some of the tips that you can borrow to start you off in your coffee store:
Serving Quality Coffee
Some will argue that this does not make economic sense and that is why they compromise on the quality. Customers are picky and they will know when they have been duped. You should endeavor to offer the finest quality of coffee. This will be the sole reason why you will have customers walking past several coffee shops to come to yours. Get the best coffee seeds, high quality coffee machine and you should be good to go.
Invest in Ergonomics
In the design of your coffee store, ergonomics is essential. You should consider the overall layout and ensure that all your staff and customers have enough space. The barista should be able to move around easily to pick the ingredients that they need to make the coffee. The staff members who are serving will also need to feel that they are not competing for space. Give your customers enough room to walk around to get to their table. Do everything that you can, to make the coffee store accommodating.
This sounds like an old trick, but trust me, it works. You may start with a simple loyalty card. Ensure that is a high quality and attractive card that your customers will want to carry in their wallets. This will encourage customers to frequent your coffee store, since they are assured of amazing deals. You need to have a way of finding out what your customers love so that you can give them deals that they will love and be happy to be part of the loyal customers.
Limit Your Product Range
There is a general temptation, for most startup coffee stores, to offer a wide range of products. This is not a good strategy and you should limit it to just a few that sell easily. In most cases, when customers walk into the coffee store, they want fast service, since they may be hungry. If you have so many items to choose from, this may create some anguish, which is not worthwhile.
You can actually run a coffee shop and succeed at it. All you need to do is become strategic and find out which combination works best for you. You need to have your ears on the ground and your eyes on your competitors. Look out for gaps in the industry and offer them as solution, which is a guaranteed way to succeed in the coffee business.